“Kloster held brainstorming sessions in the company to come up with new ideas that would provoke the American tourists to engage with the lives of those they were pointing their cameras at. One brilliant suggestion was that women workers in a Jamaican coffee factory should be given instamatic cameras so they could take picture of the passengers as they toured past them. The aim was to make the tourists feel what it was like to be watched and snapped as if they were animals in a zoo.”

— BBC - Adam Curtis Blog: WE’RE ALL IN THE SAME BOAT - AREN’T WE?