So, my name is Gavin Strange, and I would say the best description for what I do is, a designer. I would say at heart, I am a designer. When I first started out that was graphic design and then it quite quickly changed and morphed into web design. I really just like the term designer in general, because I love designing things from websites to games to toys to skateboards to exhibitions to anything I can get my hands on, so I would say designer is my calling card as it were.